Facebook is one of the oldest social media platforms, and that’s why it has become a holy grail for social media marketers. Obviously, you’ll have to put in some grease to attract a crowd to your brand.
But to say that it is important to follow some tactics to ensure a massive engagement rate, is not wrong!
However, you can always buy Facebook followers to boost your engagement, but before you rely on it, take a look at these tips to extend your organic reach:
Tip No. 1: Try posting videos
The recent Facebook algorithm favors video posts over regular pictures. Videos don’t have to be super complicated, either. If you’re selling a product, try showing what goes on behind the scenes or a sneak peek of an upcoming product.
Since most Facebook users prefer using their phones, make videos in a square format, like you would for Instagram. Make them simple, and remember to add captions to make them more accessible to everyone. Inclusivity wins every time.
Other than videos, you should try out the live video option since it can bring about a high engagement rate when done right. A real-time broadcast will make your audience connect with you on a more personal level.
When you film a video, you have the option to curate and edit it to perfection. But on a live video, you have to be authentic and real. And that’s what people love! Reply to their comments on the live broadcast and even after you post the broadcast to continue that engagement streak.
Tip No. 2: Know when your audience is online
A few years ago, most marketers thought Facebook had one set time when everyone should post. But now, it all depends on the individual brand. The best time to post depends on what the brand is about, where your audience is located, and what their age bracket is.
The most efficient way to figure out what works for you is to look at your own data. Use your Facebook page insights to see when your followers are active for each day of the week. What works for other social media platforms at night does not work for Facebook. So, make sure to customize your timing.
Tip No. 3: Add a CTA to your posts
A CTA is a simple but highly effective tactic to turn views into something more tangible. We’re all tired of the typical bait, such as “Tag your friends!” or “Smash that like button now!”. Try to make our CTAs more subtle. You can end your posts by asking your followers for their opinions on something.
Try to encourage healthy discussions and debates in the comments by asking your followers questions on relevant topics. If you have a website or a group you want to promote, casually mention it once in the post to pique their interest. Just don’t make your CTAs sound desperate.
Tip No. 4: Utilize Facebook groups
When you’ve completely understood what sort of community you want to create, it’s time to create a Facebook group. A group full of your most active users means that you’ll have a set of people who are ready to give you honest opinions on any matter.
Also, it’ll give you a chance to get to know each other and expand your own social circles. Make sure to promote your group on your brand’s page, though. You can also direct traffic from other platforms. And if that doesn’t work, you can buy Facebook followers to give your brand a boost.
You can give exclusive sneak peeks of your future posts in the group to make the members feel special. It’ll also give them a reason to stay.
Tip No. 5: Get involved with your fans and followers
Getting involved means engaging with your followers one-on-one. Reply to as many comments as you can. But make sure it’s a personalized reply.
Other than that, you can try to make content that’s not entirely related to your brand. There’s only so much content you can make for a certain brand. Your next goal should be inspiring, teaching, informing, or entertaining your followers. Make them laugh, or tell them a valuable piece of information.
This way, you can try your luck at reaching the right people and then buy Facebook followers to enhance your engagement.
Tip No. 6: Experiment using the 70/20/10 Coca-Cola’s rule
Social media platforms and their algorithms are always being updated, and keeping up with the changes is just part of the game. But you can’t leave everything to the algorithm. The smart way to utilize the ever-evolving landscape of Facebook is to use the 70/20/10 Coca-Cola’s rule.
Keep content that you know works well and gains tons of engagement at 70%. Basically, stick with what you know works well. The other 20% should be a modified version of the content you’re sure works well. Lastly, the remaining 10% should be completely new and experimental content to test the waters.
As you gather more data about what works well with the masses, incorporate it into 70% of your content. It’s all about learning along the way.
Tip No. 7: Create mini-series and interesting traditions
The best part about social media is that you can conjure up things like mini-series and holiday-themed posts. With the rise of influencers and sponsored products, many people have started a mini-series that revolves mainly around “de-influencing” popular products. This gives them an opportunity to have regularly scheduled posts every week. And it also gives your viewers a reason to come back to your page.
Other than mini-series, you can start traditions of your own. For example, the infamous page Humans of New York has a cute tradition called “micro-fashion,” where they feature kids wearing super fashionable outfits. It’s something that solidifies what you want your brand to portray and also displays your uniqueness.
Lastly, you have to keep up with the holidays and events in your demographic. Based on where you’re located, try to make themed posts for national holidays to stay relevant. You can also hop on trends that everyone on the internet is talking about. For example, the Suez Canal incident gave many brands an opportunity to make a few memes and get a laugh out of their audience.
Tip No. 8: Be human.
This may come off as redundant advice, but people want something to relate to. Sometimes, when you’re creating content, you can get stuck on just making everything perfect and, eventually, robotic.
Being human means being able to be vulnerable on your platform. Share a heartfelt story or pictures of your coworkers enjoying themselves. You can even talk about the mistakes you’ve made and the hurdles you’ve had to face in your journey
Don’t be afraid to show a more intimate and raw side of your brand
Last Words: How to Boost Facebook Engagement
If you’re just trying out these tips, it might take some time for your efforts to come to fruition. If you want a short-term boost, you can buy Facebook followers to give you the confidence you need. Then, in the long run, just know that patience and consistency are key. It’ll take some time and intense data analysis to see what’s best for the brand.