It’s imperative for small businesses to have reliable Wi-Fi. It’s more than having your Wi-Fi set up. You want to make sure that your customer experience is optimized for everyone. Meeting your customer’s expectations isn’t enough to get repeat business. You have to do more to create a customer experience.
To establish a long-term relationship, you need to create a memorable experience. Wi-Fi has become a critical component for the customer experience. If you don’t invest in Wi-Fi, your customers will go to another business that does. Here are some reasons why Wi-Fi is important to businesses like hotels, medical offices, restaurants, and retail stores.
Once you understand the importance of public Wi-Fi, that’s when you need to check out several internet service providers. Compare the costs and features to make sure you’re getting the most of your money. Sometimes word of mouth recommendations can help you land a good deal.
Increase Productivity Time
If your business has to book appointments or services, you need your Wi-Fi connection working at all times. A stable Wi-Fi connection will keep both your clients and customers happy. You’ll have less downtime and more productivity time. Wi-Fi also reduces setbacks with delays or interruptions.
Increase Customer Spending
Studies have shown that customers are more likely to stay in your place of business if it offers Wi-Fi. This can lead to increased customer spending on your products and services. Free Wi-Fi is one of the reasons why customers spend time at establishments like fast food places and coffee shops. They like the idea of relaxing and staying connected while on the go.
Help Customers Make Purchasing Decisions
A stable Wi-Fi connection can help customers making better purchasing decisions. Seventy percent of customers use smartphones to research for products, read product reviews, or compare prices while they’re shopping in-store. Retail stores that offer free W-Fi gives customers the ability to browse and comparison shop as they browse the retail business in real time. This can lead to increased sales, especially if your business has competitive prices.
Slow Wi-Fi is the Same as Having No Wi-Fi
Businesses don’t want to go without having Wi-Fi. Once you invest in high-quality grade Wi-Fi, you want an Internet connection that’s fast and reliable. Customers check their smartphones up to 150 times each day. Low-quality, slow, and unreliable Wi-Fi connection is a turnoff. High-quality Wi-Fi a reflection of your own business.
Keep Your Customers Connected & Happy
Wi-Fi is no longer a luxury component of a successful business. Most of your customers will assume that your business already has Wi-Fi. They demand it when it comes to providing an exceptional onsite experience. This component will provide you with ongoing business and loyalty. Your customers will flock to your business to give you an advantage against your competitors.
Keep Your Small Business Safe & Secure
There are several things to keep in mind when it comes to network security. Advertising free Wi-Fi is inviting cyber attackers and hackers to get into your network. Having separate networks protects your data from these attacks. It also enables you to crack down on security when it comes to your business router.
You also need to consider the physical security of your Wi-Fi equipment. If it gets into the wrong hands, putting your business in danger. Make sure that both your network and equipment are secure. A security system that provides 24/7 monitoring can prevent this from happening.
Wi-Fi is Key for Marketing
Wi-Fi will improve customer experience. You should also understand how it can help you with your marketing campaign. If you own a portal, you can capture your customer’s name, e-mail address, and phone number. You need to ask for their permission, but this prevents you from soliciting to the wrong person. This allows you to offer discounts and promotions to get repeat business.
You can use this network data to get an idea of how your customers shop and create a marketing campaign around that. Some devices that access your network can help you find out if customers shop at a certain time of day or day of the week. You can use this information to offer discounts and promotions to get them to your business during off-peak hours. You can also plan a special event for when it’s most crowded.