CFO of Facebook revealed to the media and shareholders that in 2017, the graph of the company earnings may witness slight downslope from the ad sale might. The reason for this was mentioned as the limited number of ads it can affix on the Facebook page front.
Facebook witnessed a considerable growth of around 59% in its earnings in the month of September as compared to the last year. This revenue growth was particularly from ad sales. The company is now finding different platforms to put ads and earn more revenue.
Services such as Facebook Messenger, WhatsApp, Instagram, and others are anticipated to replace the FB pages in order to increase their business and user transactions. Instagram has recently reached the mark of 500 million users and has already started fueling its advertising business.