Global Social TV Market: Overview
Social television is an amalgamation of the social media and television, where millions of the people share their TV experience with other viewers via social media such as Facebook, Twitter, and others with the help of tablets and smartphones. TV network holders are increasingly sharing social issues on the social platforms in order to interact and monetize engagement. The social TV market is accompanied with lots of advance technologies that support social interaction and communication around TV. It also measures social media activities and studies television-related social behavior.
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Global Social TV Market: Growth Factors
The presence of diverse players in the social TV market contributes majorly to the market growth. Companies are focusing on tie-ups between social networking companies and broadcasters and are making huge investments to open up new growth opportunities in the future. In order to enhance customer experience, many broadcasters are integrating Twitter into their social TV platforms. Few of them are looking forward to integrating social TV within their own platforms which will enhance the global social TV market growth. Social networking companies are aggressively trying to venture in the social TV media. However, lack of knowledge about advanced PC technology is restraining the market growth.
Global Social TV Market: Segmentation
The global social TV market is classified based on the end user technologies such as TV specific social network, social gaming/interaction, social check-in, social rewards, remote control application, and social discussion. On the basis of technology & platform, the global market is fragmented into sharing technology, social EPG/content discovery, content detection/matching, Ad serving platform, metadata supplier, Ad production, general social analytics, social curation & syndication, and social TV analytics. Geographically, the global social TV market is diversified into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.
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Global Social TV Market: Regional Analysis
Europe holds the largest market share in the global market; it is considered the most attractive region for the social TV. In order to improve paid transactions and enhance viewer engagement TV broadcasters are combining television with social media in this region. Social TV market in the North American region will witness a strong growth in the near future owing to the tie-ups between networking players and broadcasters. Growing importance of Internet, technology advancement, changing lifestyle are the major factors that are responsible for the market growth in this region. The global social TV market in the Middle East region is growing at a significant rate due to huge investment made by the tech companies and media. Considerable growth in the emerging nations such as the U.S., China, Russia, and India anticipates propelling the global market.
Global Social TV Market: Competitive Players
Major players operating in the global social TV market are Yidio, Youtoo Social Tv, Rovi, Grace Note, Bluefin Labs, Airtime, Tweet-TV, Buddy TV, Twitter, Facebook, Lexalytics, and Ooyala. Other players influencing the global market are Via blogger, Viggle, Apple TV, Zeebox, My.TV, Snappy TV, Google, Roku, Yume, and Dijit.
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