Global Mobile Marketing Market: Overview
A multi-channel online marketing technique, which has a precise audience to reach on tablets, smart phone, smart TVs, smart watches, PC, laptop, and other electronics devices through e-mails, websites, social media, MMS, and SMS is known as mobile marketing. This technique will offer customers with specific time and position sensitive personalized information that will promote services, goods, and ideas. Mobile marketing provides better mobile product experiences and automakers continue to keep up the fast pace of innovation and disruption for high mobility. Mobile is used for entertainment, communication, socializing, and information. People do research, compare products with other options, check reviews, bargains for the best deal, coupons if applicable, buy, pay, and arrange delivery.
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Global Mobile Marketing Market: Growth Factors
The mobile marketing market is growing due to factors such as growing mobile users, the rise of the mobile web and mobile applications, and high internet speed across the globe. Mobile marketing is available in the form of offline advertisement, which is cheaper than online advertising. SMS marketing has a strong hold over small businesses that do not have a high budget and cannot afford to market their products through QR codes, mobile applications, emails, and others. A large number of people are spending time in consuming digital media via smartphone this may give rise to the market growth. Mobile data traffic has immensely grown in the past few years and is expected to grow at high speed in the coming years. Chatbots is the emerging trend in the market which accounted for the largest market share.
Global Mobile Marketing Market: Segmentation
The global mobile marketing market is classified based on industry, user type, and solution. The industry segment is divided into healthcare, media and entertainment, automotive, retail and e-commerce, government, travel and logistics, telecom and IT, BFSI, and others. Based on user type, the global market is segregated into large enterprises and SMEs. The solution segment includes QR codes, in-app messages, mobile emails, MMS, mobile web, location-based marketing, push notifications, SMS, and others.
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Global Mobile Marketing Market: Regional Analysis
The geographical breakdown of the mobile marketing market is given by North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Asia Pacific is expected to be the highest revenue generator for mobile marketing vendors in the next few years, which is followed by North America. Rising number of mobile subscribers, increasing networks of 3G and 4G, improvements in network connectivity, and increasing awareness among enterprises are other factors that are responsible for the market growth in the developing countries such as China and India. Latin America emerged as a lucrative market for mobile marketing. Russia, India, and Brazil are witnessing significant market growth and will remain strong in the near future.
Global Mobile Marketing Market: Competitive Players
Major leading market players in the global mobile marketing market are Oracle Corporation, Vibes Media, LLC, Adobe Systems, Inc., Salesforce.Com, Inc., and SAP SE. Other influencing market players include SAS Institute, Inc., IBM Corporation, AT&T Inc., Mobivity Holdings Corporation, and Salmat Ltd.
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