Over the past few years, more and more companies have been using giveaways as a way to grow their business. This is because it can be an excellent way to help develop brand awareness for your business. While this is especially true with the likes of online business, it’s also been effective for brick-and-mortar stores. This is because it is one of the most effective ways of developing an interest in your business and what you’re selling. For brick-and-mortar businesses, this can mean that more potential customers will come through your door and may end up buying a significant amount of goods on top of the giveaway or promotion you’re running.
When it comes to online businesses, it can have a similar effect, except it will be an increase in website visitors during the giveaway. For both types of companies, it means that more people will be aware of your business, which will have a knock-on effect on improving your customer base. Furthermore, you could even give away branded products which are available from great companies like Coastal Business Supplies. Done right, these can also provide a significant amount of marketing for your business and help to develop more customers in the long-term.
The Fundamentals Of Growing Your Business With Giveaways
While giveaways can have a considerable amount of benefits for your business, this is only the case if you do it the right way. As such, this means that you’ll need to prepare well in advance and actively plan out your giveaway. With this in mind, there are a few key things that you should consider before starting your giveaway. Chief among these is the legality of the giveaway. Some states have laws regarding what kind of giveaways are acceptable as well as regulating terms and conditions and a few other aspects of the giveaway itself. Because of that, you should always check to ensure that your giveaway is legal before starting it. Aside from this, there are a few other key things that you should plan and consider before starting a giveaway.
Have An Exciting Prize
We mentioned the likes of branded products above, and this is something that matters to the success of your campaign. This is because if you don’t have an exciting product that your potential customers are interested in, then people aren’t going to turn up for it. With that in mind, ensuring that you’re giving away something that your customers would want is vital. Furthermore, if it’s something related to your business or gets people thinking of your company when they see it, even better. This can also be critical because you’ll need to base much of your campaign around whatever it is that you’re giving away. This is in large part due to the fact that you’ll need to have the likes of marketing materials and more created. Furthermore, if you need to have the prize produced for the winner, then that’s something you’ll need to take care of as quickly as possible so that they’re not waiting too long for their prize.
Know Your Goals
Giveaways can have a positive influence on a variety of different aspects of your business; however, it may not be able to improve all of these things simultaneously. With that in mind, you should always define the goals of your giveaway. For example, is it just to get people inside your business so that you can up-sell or are you looking to improve your overall sales? There are a variety of different ways to go about a giveaway, so you’ll be able to design it to benefit certain areas. For example, it could be as simple as ‘Spend X & Get Y Free’ or ‘Buy Two Of X & Get Y Free’ to help boost your sales. With that in mind, the key to creating your promotion is to define what you want to improve and work towards that.
With that in mind, your giveaway should be as successful as possible. However, you should always make sure that your giveaway is properly advertised so that people will know about it. After all, there’s no point in having a giveaway if nobody turns up. With that in mind, the preparation and planning that goes into a giveaway or promotion are essential to get as many of the benefits as you can.