Global Email Marketing Market: Overview
Today is the era of Internet and communicating across the Internet is the necessity. For this purpose, the concept of email marketing has to become popular among people since few years. Increasing use of Internet and ease of communications provided by email marketing have attracted people more towards it.
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Global Email Marketing Market: Growth Factors
The global email marketing market is particularly driven by factors such as the rising use of Internet in every field. The increasing use of smart phones is further contributing to the growth of the global market and is anticipated to enhance further in the coming future. In addition, the increasing awareness among people concerning email marketing—for example, higher RoI rate as compared to other forms of digital marketing—will propel its popularity, thus boosting the global market growth. On the other hand, lack of new marketing options and increasing privacy issues pertaining to the Internet and email use may hinder the growth of the global market in the coming years.
Global Email Marketing Market: Segmentation
The global email marketing market is segmented on the basis of the component, enterprise, type, and end-use industry. Based on the component, the global market is segmented as software and services. Further, the software segment is sub-segmented as white label software, third-party standard, and web-based application. And the services segment is sub-segmented as integration & installation and support & maintenance. The enterprise segment of the global email marketing market is segmented as SMEs and large enterprise. The type categorized as traditional and automated. On the basis of end-use industry, the global market is segmented as retail/e-commerce, travel and leisure, IT and telecom, BFSI, and print and publishing.
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Global Email Marketing Market: Regional Analysis
Asia-Pacific is considered as the leading player in the global email marketing market and is anticipated to continue its dominance in the future. Increasing number of Internet users and the abundance of the retail and e-commerce industry in the Asian countries including India and China are the factors boosting the growth of the market in this region. On the other hand, North America is anticipated to experience sluggish growth in the global email marketing market in the coming years owing to the various regulatory laws. In North America, Canada has CASL and, the U.S. has the CAN-SPAM Act—both have their own laws controlling the email marketing sector. On the other hand, in the U.S., the law is less strict as compared to the Canada law. This, in turn, is boosting the email marketing market in the U.S.
Global Email Marketing Market: Competitive Players
Some of the major players in the global email marketing market are Adestra Ltd., Alchemy Worx Ltd., GetResponse, dotmailer Ltd., VerticalResponse Inc., Forfront Ltd., Constant Contact Inc., BlueHornet Inc., BlueTie Inc., Microsoft Corp., and Drip Inc. Other key players in the global market are IBM Corp., iContact Corp., The Rocket Science Group LLC, Zoho Corporation Pvt. Ltd., Responsys Inc., Salesforce Inc., Epsilon, Campaign Monitor, and Natexo Group.
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