Global Content Analytics Market: Overview
A practice such as business intelligence and business analytics applied to digital content is known as content analytics. Content analytics assists in creating machine readable content from unstructured data and extract valuable data to support decisions and enhance productivity with reduced business risk. They are also helping various companies to manage information lifecycle more efficiently by establishing consumption metrics.
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Global Content Analytics Market: Growth Factors
The global content analytics market is experiencing massive growth in the content analytics for competitive intelligence and advanced analytics; this is anticipated to boost the global market growth. In addition, rising demand for the content analytics in small- and medium-sized enterprises in order to improve the productivity of the organizations also influences the global content analytics market growth. Escalating demand for cloud-based content analytics in a large number of enterprises also boosts the global market growth. Convergence of text analytics accompanied with big data and growing demand for real-time content analytics is anticipated to drive the global content analytics market. Conversely, lack of software handling complexities and end user awareness may restrain the global market to some extent.
Global Content Analytics Market: Segmentation
The global content analytics market is fragmented based on application, end-users, deployment type, and services. The application segment includes social media analytics, text analytics, speech analytics, web analytics, and others. The end-users segment comprises of healthcare and life science, banking, financial services and insurance (BFSI), manufacturing, transportation and logistics, government, education, IT and telecommunication, energy & utilities, media & entertainment, and sports & gaming. Moreover, the deployment type consists of hybrid, on-premise, and cloud. Furthermore, the service segment includes integration & design, support & maintenance, and consulting. Of these, cloud deployment type is the dominating segment in the global market owing to low deployment complexity and cost. Furthermore, cloud deployment is largely adopted in many companies due to easy data collection and analysis, hence improving customer services.
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Global Content Analytics Market: Regional Analysis
Geographically, the global content analytics market is segregated as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. North America is the dominating region for content analytics owing to rising analysis of content in the various verticals in the form of videos, text, and images. Asia Pacific is emerging as a new market for content analytics as it shows potential growth due to rapid digitalization. However, developing economies such as Indonesia, Japan, and Korea contributed for the largest market share. Additionally, The Philippines, China, India, and Vietnam may show significant growth in the coming years. Moreover, the Middle East & Africa and Latin America are expected to open gateways for new growth opportunities due to exponential growth in the retail & consumer goods, healthcare, BFSI, and IT & telecom industries.
Global Content Analytics Market: Competitive Players
Major players operating in the global content analytics market are Opentext Corporation, SAP SE, International Business Machines (IBM) Corporation, and Adobe Systems, Inc. Other players include SAS Institute, Inc., Interactive Intelligence Group, Inc., Oracle Corporation, Nice Systems Ltd., Clarabridge, Inc., and Verint Systems.
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