Author: alton

Alton Zedong is an experienced Market Research, Customer Insights & Consulting professional, covering latest industry and market updates on Electronics, Semiconductor and ICT

domain. With over ten years of experience in business/market research, Alton delivers customer-centric assignments in market-entry, market expansion, partner identification,

competition analysis, market sizing, industry insights and customer intelligence studies. When Alton is not busy unraveling the consumer mind or unearthing market potential he

can be found traveling the road less traveled with a fascinating book on contemporary history in his hand. An avid cricket fan, music lover and you will also find him discussing

politics with his friends and peers more often. He has worked directly with about 35 reputed companies as lead consultant for plant expansion, product positioning, capacity factor

analysis, new market/segment exploration, export market opportunity evaluation and sourcing strategies.
• Responsible for developing creative briefs, directing new creative generation with Creative staff, and executes and trafficking campaign creative’s to media companies.
• Influence conversion through messaging, promotion, and landing page optimization; maintain consistent branding across all online marketing.
• Manage tracking, reporting and analysis of marketing campaigns and programs with web analytics software and 3rd party ad serving tools; provide management reports and

insight as needed.
• Manage key marketing channels including: SEO, paid search, affiliate marketing, media, email marketing, cooperative marketing, comparison shopping engines, data feed

strategy, social media
• Manage Executive and outside agencies.

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